PPC Marketing Kya Hai aur kaise kare 2023

• Feb 12, 2023

PPC Marketing Kya Hai  aur kaise kare? 2023

PPC (Pay-Per-Click) marketing ek aisa digital advertising model hai, jisme advertiser ko apne ads ko display karne ke liye paise pay karna padte hain. Ye ads search engine results pages (SERP), social media platforms, websites, ya mobile apps me display kiye jaate hain. Advertiser ko ye pata hona chahiye ki unka ad kis user ke search query ya interest ke hisab se display hua hai aur us user ne ad par click kiya hai.

PPC marketing ke liye kuch common platforms hai:

Google Ads (formerly AdWords)

Bing Ads

Facebook Ads

LinkedIn Ads

PPC Full Form in Hindi

PPC ka full form "Pay-Per-Click" hota hai. Hindi me ishe prati click bhugtan kahte hai.         

PPC Marketing Kya Hai ( What is ppc marketing in hindi )

PPC (Pay-Per-Click) marketing ek digital advertising model hai, jisme advertiser ko apne ads ko display karne ke liye paise pay karte hain. Ye ads search engine results pages (SERP), social media platforms, websites, ya mobile apps me display kiye jaate hain. Advertiser ko ye pata hona chahiye ki unka ad kis user ke search query ya interest ke hisab se display hua hai aur us user ne ad par click kiya hai. Advertiser ko sirf unke ad par click karne ke baad hi paise dene hote hain, isliye ise "Pay-Per-Click" kaha jata hai. PPC marketing se advertiser apne target audience tak apne product ya service ke baare me effectively communicate kar sakte hain aur unko online generate kar sakte hain.

PPC marketing kaise kare

PPC marketing effectively karne ke liye niche diye gaye steps follow kare:

1. Target audience aur keywords research kare: Sabse pehle advertiser ko apne target audience ke baare me aur unke search behavior ke baare me janna hoga. Keywords research karke advertiser ko ye pata lagega ki unke target audience kis tarah ke queries search karte hain.

2. Ad campaign aur ad groups banaye: Advertiser ko apne target audience ke hisab se ad campaign aur ad groups banani hongi. Ad groups me specific set of keywords aur ads honge jo specific audience target karengi.

3. Ads create kare: Advertiser ko eye-catching aur effective ads create karne honge jo unke target audience ke interest ke hisab se design kiye jaye.

4. Bid strategy set kare: Advertiser ko apne ad ke liye bid karne ke liye ek strategy set karni hogi. Ye unke budget aur target audience ke hisab se set ki jani chahiye.

5. Monitoring aur optimization kare: Ad campaign ko regular monitor karke advertiser ko ye pata lagega ki unka campaign kis tarah perform kar raha hai aur optimization karne ke liye kya karna hoga.

PPC marketing effectively aur efficiently karne ke liye advertiser ko ek strategy aur plan develops karna hoga aur apne ad campaign ko regular monitor aur optimize karna hoga.         

PPC marketing ke prakar (Types of PPC Marketing in Hindi)

PPC marketing ke kai prakar hote hain, jinme se kuch common hain:

1. ( Search network AD )

2. ( Display Network Ad )

3. ( Social media AD )

4. ( Remarketing AD )

5. (Shopping PPC AD )

6. ( video AD )

#1 – Search Network PPC:

Ye ads Google ya Bing search engine results pages (SERP) me display hote hain, jisme user apne queries search karte hain.

#2 – Display Network PPC:

Ye ads websites, blogs, ya YouTube videos me display hote hain jinhe user visit karte hain.

#3 – Social Media PPC:

Ye ads social media platforms like Facebook, LinkedIn, Twitter, Instagram, ya Pinterest me display hote hain.

#4 – Remarketing PPC:

Ye ads user ke pahle hi website ya app me visit karne ke baad unko display karte hain.

#5 – Shopping PPC:

Ye e-commerce websites ke liye specially design kiye gaye ads hain jisme product aur price information display hoti hai.

#6 – Video AD:

Jaisa ki name se pata hai video ad video ke form me hoti hai aapki adhikansh facebook, YouTub, jaise platform me video ad dekhne ko milte honge jisme koi vakti ya company apne product ke baare me logo ko batati hai aap Googal ads se YouTub par video ad chala sakte hai

In prakar ke PPC advertising ke liye different platforms aur strategies hote hain aur advertiser apne target audience aur unke search behavior ke hisab se inme se koi ek ya multiple use kar sakte hain.

Ppc Marketing ke platform ( Best platform for ppc marketing )

PPC marketing ke kai platforms available hain, jinme se kuch common hain:

1. Google Ads: Ye world's largest PPC advertising platform hai jisme advertiser apne ads Google search engine results pages (SERP) me display kar sakte hain.

2. Bing Ads: Ye Microsoft ke search engine Bing ke liye PPC advertising platform hai.

3. Facebook Ads: Ye social media platform Facebook ke liye PPC advertising platform hai.

4. LinkedIn Ads: Ye professional networking platform LinkedIn ke liye PPC advertising platform hai.

5. Twitter Ads: Ye micro-blogging platform Twitter ke liye PPC advertising platform hai.

6. Instagram Ads: Ye photo aur video sharing platform Instagram ke liye PPC advertising platform hai.

In platforms ke alawa bhi kai aur PPC advertising platforms available hain, jinme se advertiser apne target audience aur unke search behavior ke hisab se koi ek ya multiple use kar sakte hain.

ppc marketing kaise kaam karta hai

PPC (Pay-per-click) marketing ek online advertising model hai jaha advertisers apne ads platform par display karte hain aur waha se user unhe click karne par advertiser ko paise dete hain. Yeh model sabse zyada search engines, social media platforms, jaise ki Google, Bing, Facebook, Instagram, aur YouTube par kaam karti hai.

Iske kaam kaise hote hain:

1. Keyword research: Advertisers keyword research karte hain jo unke target audience ke according hota hai aur jispar woh apne ads display karna chahte hain.

2. Ad creation: Advertisers apne ads create karte hain jo text, image, aur video format mein ho sakte hain.

3. Bid on keywords: Advertisers apne selected keywords ke liye bid karte hain aur jitne zyada bid karenge, unke ad zyada chances hain ki woh dusre ads se upar display honge.

4. Ad placement: Advertisers ke ads platform par display hote hain jaha woh unke target audience ke according display hote hain.

5. Tracking and optimization: Advertisers apne ads ka performance track karte hain aur agar koi problem hai to woh optimize karte hain taaki unka ROI (return on investment) improve ho.

Is tarah se PPC marketing kaam karta hai aur advertisers ko apne target audience tak pahuchne aur unhe convert karne ke liye ek cost-effective aur fast tarika deta hai.

(Quality Score)

Ppc marketing me achha Quality Score hone se kam paisho me bhi aapki ad achha parform karti hai search ingine anek factor dekhne ke baad kisi vigyapan ko achhi rank deti hai

Ad rank nikalne ka formula hota hai (Quality Score * max CPC).

Ad rank ko prabhavit karne wale kuchh pramukh karak nimnlikhit hai.-

1. Bid Amount

2. Ad ki relevance aur quality

3. Ad formate

4. Landing page (yani Ad par click karke jis webpage me user jayega)

5. Keyword

Quality Score Jitna adhik hoga, CPC (Cost Per Click) utna hi kam hoga. Quality Score ko Improve karne ke liye kuchh tips hamne niche aapko batai hai.–

1. Apne product se sambandhit keyword ko target kare.

2. Ad copy me keyword ka istemal kijiye.

3. Jin bhi keyword apne target kiya hai vah aapke landing page me hone chahiye

4. User experience behtar banane ke liye landing page me sahi information de. sath hi landing page ki speed bhi sahi rakhe

5. CTR badhane ke liye Catchy title likhe

Ye kuchh basic factor hai jinko dhyan me rakhkar agar aap Ad run karte hai to aapki Ad achha perform karti hai.

Targeting

PPC marketing me Advertiser ke pass vikalp rahta hai ki vah Ad kin logo ko dikhana chahata hai. sahi keyword ko select karke aap Ad ko Relevant audience ko dikha sakte hai. lekin Campaign ko achhi tarah se optimize karne ke liye aapke pass any vikalp bhi hote hai jaise ki-

1. Location – Aap kiss desh, city ya country me vigyapan chalana chahate hai.

2. Device – Aap Decide kar sakte hai ki Ad ko kiss device me dikhana hai. jaise ki mobile, laptop, tablate, Any

3. Day and Timing – Aap kiss din Advertisement chalana chahate hai aur Advertisement chalne ka samay kya hoga.

4. Demographic – aap kiss age aur gender ke logo ko Advertisement dikhana chahate hai.

Yah sub kuchh aap ppc marketing me select kar sakte hai.

Ppc Marketing ke fayde (Advantages of Ppc Marketing in hindi )

PPC (Pay-per-click) marketing ke bahut se fayde hain jinme se kuch hain:

1. Targeted audience: PPC marketing ke through advertisers apne target audience ke according apne ads display kar sakte hain aur unke according to hi audience tak pahuch sakte hain.

2. Fast results: PPC marketing ke through advertisers ko results jaldi milte hain kyunki woh apne target audience ke according to hi apne ads display kar sakte hain.

3. Measurable results: PPC marketing mein advertisers ko apne ads ka performance track karna aur unka ROI (return on investment) measure karna aasan hota hai.

4. Cost-effective: PPC marketing mein advertisers ko paise sirf un ads par hi dena hota hai jinpar user click karte hain aur advertisers ko unke target audience ke according hi paise dena hota hai.

5. Increased brand visibility: PPC marketing ke through advertisers apne brand ko zyada visibility dete hain aur woh apne target audience ke sath connect karte hain.

6. Increased website traffic: PPC marketing ke through advertisers apne website par zyada traffic paa sakte hain kyunki woh apne target audience ke according hi apne ads display kar sakte hain.

Is tarah se PPC marketing bahut se fayde deta hai aur advertisers ko online advertising ke through unke target audience tak pahuchne aur unhe convert karne ke liye ek cost-effective aur fast tarika deta hai.

Ppc Marketing ke nuksan (Disadvantages of Ppc Marketing in hindi )

PPC (Pay-per-click) marketing ke bhi kuch nuksan hain jinme se kuch hain:

1. High cost: Advertisers ke liye PPC marketing mein cost zyada ho sakta hai kyunki woh apne ads ke liye bid karte hain aur jitne zyada bid karenge, unke ad zyada chances hain ki woh dusre ads se upar display honge.

2. Competition: PPC marketing mein advertisers ke liye competition zyada hota hai kyunki woh sirf apne selected keywords ke liye bid karte hain aur dusre advertisers bhi unhi keywords ke liye bid karte hain.

3. Ad fraud: PPC marketing mein ad fraud bhi ho sakta hai kyunki koi bhi user fake clicks karke advertiser ko paise le sakta hai.

4. Less control over ad placement: PPC marketing mein advertiser ke liye ad placement ke liye control kam hota hai kyunki woh sirf apne selected keywords ke liye bid karte hain aur platform unke ads ko unke target audience ke according to hi display karta hai.

5. Limited audience reach: PPC marketing mein advertiser ke liye audience reach limited hota hai kyunki woh sirf unhi audience ke liye apne ads display kar sakte hain jo unke selected keywords ke according to hain.

Is tarah se PPC marketing ke bhi kuch nuksan hain jinhe consider karna jaruri hota hai aur advertisers ko unke according hi PPC marketing ke liye decide karna chahiye.