SEO Kya Hai Kaise kare what is SEO in hindi 2023

• Feb 11, 2023

Seo Kya Hai. Kaise kare? ( What is Seo in hindi) (2023)

Aaj ke is article ke madhyam se mai aapko aasan language me samajhayenge ki seo kya hota hai ( What is seo in hindi ) SEO (Search Engine Optimization) ek digital marketing technique hai, jisse websites aur web pages ko search engine results mein improve kiya ja sakta hai. Isme website ke content aur structure ko optimize kiya jata hai, jisse search engines usko easily understand kar sake aur usko high rankings mein show kar sake.

SEO kaise kare:

1. Keyword research kare: Apne target audience ke needs aur interests ke according keywords research kare, jo unke search queries se related honge.

2. On-page optimization kare: Website ke content aur structure ko optimize kare, jisme keywords ka sahi use kiya jaye, meta descriptions, aur titles banaye jaye, aur internal linking bhi kare.

3. Quality content banaye: Relevant, valuable, aur high-quality content banaye, jisse audience engage ho aur search engines bhi usko rank kare.

4. Backlinks earn kare: Quality backlinks earn kare, jisme aapke website ke pages dusre websites se link hote hain.

5. Technical SEO kare: Website ke technical aspects ko optimize kare, jisme load time, mobile responsiveness, aur security include hon.

6. Local SEO kare: Agar aap ek local business hain, to local SEO kare, jisme aap apne business ke location aur services ke according search results mein improve kare.

7. Measure aur improve kare: Apne SEO efforts ko regularly measure aur improve kare, jisse aapko better results mile aur aap apne strategies ke according changes bhi kar sake.

In steps ko follow karke aap apne website ke SEO ko improve kar sakte hain, aur apne target audience ke according search results mein show ho sakte hain.

Seo Kya Hai ( What Is Seo In Hindi )

kisi bhi search ingine me hum apne content ya website ki ranking sudharne ke liye jo bhi google ka role follow karte hai ushe hi SEO ( search ingine optimization ) kahte hai

SEO (Search Engine Optimization) ek digital marketing technique hai, jiska maksad websites aur web pages ke search engine results mein improve karna hota hai. Isme website ke content aur structure ko optimize kiya jata hai, jisse search engines usko easily understand kar sake aur usko high rankings mein show kar sake. SEO ke through website ke visibility aur ranking improve hoti hai, jisse uska organic traffic bhi increase hota hai, aur aap apne target audience ke according better results pa sakte hain.

SEO (Search Engine Optimization) ek process hai jisme websites ke content aur structure ko search engines ke according optimize kiya jaata hai. Iske main goal hai website ke ranking improve karne aur search engine results mein top par show hona.

SEO ek combination hai on-page optimization aur off-page optimization ke, jisme on-page optimization website ke content aur structure ke optimization ke liye hota hai aur off-page optimization website ke external factors ke optimization ke liye hota hai.

On-page optimization ke liye, keywords research, meta descriptions, header tags, aur internal linking jaise techniques use kiye jaate hain. Off-page optimization ke liye, backlinking aur social media promotion jaise techniques use kiye jaate hain.

SEO ke benefits include:

1. Website ke organic traffic increase hona

2. Brand ke visibility aur credibility improve hona

3. Better user experience aur higher conversion rates

4. Long-term benefits

In short, SEO ek digital marketing technique hai jisme website ke ranking improve karne aur organic traffic increase karne ke liye search engines ke according optimize kiya jaata hai.

SEO Full Form In Hindi

SEO ka full form Search Engine Optimization hota hai. jise ki hindi me search ingine anukulan kaha jata hai.

SEO ki shuruvat ( SEO history in hindi )

SEO ki shuruvaat 1990 mein hui thi, jab search engines ke popularity increase hote hue, websites ke ranking improve karne ke liye optimization techniques develop kiye gaye. AltaVista, Yahoo, aur Excite jaise pehle search engines ke launch ke baad, website owners unke websites ke ranking improve karne ke liye optimization techniques ke through apne content aur structure optimize karne lage. Phir search engines jaise Google, Bing aur Yahoo ke entry ke baad SEO ke importance aur popularity mein bahut increase hui, aur aaj ye digital marketing ke ek important part ban chuka hai. Search Engine Optimization Ki, aur 1997 me SEO ki proper shuruvaat hui.

Iske baad Google ke launch ke baad, search engine optimization ek full-fledged industry ban gaya aur websites ke ranking improve karne ke liye ab bahut saare best practices aur techniques available hain.

Aaj ke time mein, SEO ek critical part hai digital marketing ke aur har organization apne website ke ranking improve karne ke liye SEO ke techniques use karte hain. SEO ki shuruvaat 1990s mein hui aur ab ye ek important aur growing industry hai.

SEO Ke Prakar ( Types of SEO In Hindi )

SEO ke do prakar hote hain: On-page optimization aur Off-page optimization.

1. On Page SEO

2. Off Page SEO

On-page optimization: On-page optimization website ke internal factors ke optimization ke liye hota hai, jaise ki content, structure, aur website design. Isme kuch important techniques include hote hain:

1. Keyword research aur optimization

2. Meta descriptions aur title tags

3. Header tags

4. Content optimization

5. Image optimization

6. URL structure optimization

7. Internal linking

Off-page optimization: Off-page optimization website ke external factors ke optimization ke liye hota hai, jaise ki backlinks aur social media signals. Isme kuch important techniques include hote hain:

1. Backlinking strategy

2. Social media promotion

3. Directory submissions

4. Guest blogging

In short, on-page optimization website ke internal factors ke optimization ke liye hota hai aur off-page optimization website ke external factors ke optimization ke liye hota hai. Dono hi prakar ke important hain website ke ranking improve karne ke liye aur ek complete SEO strategy ke liye alag-alag use kiye jaate hain.

SEO karne ke tarike ( technique of SEO in hindi )

SEO karne ke liye kuch common tarike hain:

1. Keyword research: Sabse pehle aapko apne target audience aur unke search habits ke baare mein research karna hoga aur unke liye relevant keywords identify karna hoga.

2. On-page optimization: Apne website ke content, structure, aur design ke optimization ke liye on-page optimization techniques use kijiye, jaise ki meta descriptions, title tags, header tags, aur internal linking.

3. Content creation: Quality aur relevant content create kijiye jo aapke target audience ke search queries ke according ho.

4. Link building: Backlinks ke through apne website ke authority aur credibility improve kijiye. Guest posting, directory submissions, aur social media promotion jaise techniques use kijiye.

5. Site structure: Apne website ke structure ko user-friendly aur search engine friendly banaye rakhne ke liye breadcrumb navigation, clear headings, aur easy-to-understand URL structure use kijiye.

6. Mobile optimization: Apne website ko mobile devices ke liye optimize kijiye aur mobile-friendly test perform kijiye.

7. Tracking aur analysis: Apne SEO efforts ko track kijiye aur apne website ke performance ke baare mein analyze kijiye. Key metrics jaise ki organic traffic aur search engine rankings ko regularly monitor kijiye.

In short, SEO ek ongoing process hai aur apne website ke ranking improve karne ke liye aapko regular efforts karni hongi.

1 – White Hat SEO

White Hat SEO ethical aur search engine guidelines ke according kiya hua SEO hota hai. Isme website owners apne website ke ranking improve karne ke liye legitimate aur long-term techniques use karte hain, jinhe search engines approve karte hain. White Hat SEO techniques include hote hain:

1. Quality content creation

2. Keyword research aur optimization

3. On-page optimization

4. User-friendly site navigation aur structure

5. Relevant aur high-quality backlinks

6. Mobile optimization

7. Regular tracking aur analysis

White Hat SEO techniques se website ke ranking improve hote hain aur ye long-term sustainable results dete hain, joh search engines aur users dono ke liye beneficial hote hain. White Hat SEO follow karne se website owners ko search engine penalties se bachne ke saath saath, user experience bhi improve hota hai.

2 – Black Hat SEO

Black Hat SEO unethical aur search engine guidelines ke against kiya hua SEO hota hai. Isme website owners apne website ke ranking improve karne ke liye shortcuts aur manipulative techniques use karte hain, jo search engines ke against hote hain. Black Hat SEO techniques include hote hain:

1. Keyword stuffing

2. Hidden text aur links

3. Duplicate content

4. Cloaking

5. Link farming aur link schemes

6. Automated software aur tools ka use

7. Doorway pages

Black Hat SEO techniques se website ke ranking temporarily improve hote hain, lekin ye unethical hote hain aur search engines inhe penalize karte hain. Black Hat SEO follow karne se website ke ranking kam ho sakte hain aur website ko search engines se ban bhi kiya ja sakta hai. Isliye, website owners ko Black Hat SEO avoid karna chahiye aur White Hat SEO techniques follow karne chahiye, joh long-term sustainable results dete hain.

1. Keyword stuffing

Keyword stuffing ek Black Hat SEO technique hai jisme website owners unnaturally high keyword density maintain karte hain apne website ke content mein. Is technique mein, website owners keywords ko excessively repeat karte hain, joh unnaturally high keyword density create karti hai.

Keyword stuffing search engines ke guidelines ke against hoti hai aur ise penalize kiya ja sakta hai. Is technique se website ke ranking temporarily improve hote hain, lekin long-term ye website ke ranking aur user experience ko negatively affect karta hai. Website owners ko keyword stuffing avoid karna chahiye aur natural aur user-focused content create karne chahiye, joh search engines aur users dono ke liye beneficial hote hain.

2. Hidden text aur links

Hidden text aur links dono Black Hat SEO techniques hain jisme website owners text aur links ko hidden karte hain, joh search engines ke liye visible nahi hota hain, lekin users ke liye visible hota hai. Is technique mein, website owners apne website ke HTML code mein text aur links hide karte hain, joh search engines ke according ranking improve karti hai, lekin user experience ko negatively affect karti hai.

Hidden text aur links search engines ke guidelines ke against hoti hain aur ise penalize kiya ja sakta hai. Website owners ko hidden text aur links avoid karna chahiye aur natural aur user-focused content create karne chahiye, joh search engines aur users dono ke liye beneficial hote hain.

3. Duplicate content

Duplicate content ek common SEO issue hai jisme same content multiple websites ya pages mein appear hota hai. Isse search engines confuse ho jate hain ki kis page ko rank karna chahiye aur isse website ke ranking aur user experience dono negatively affect hoti hai.

Duplicate content avoid karne ke liye, website owners original aur unique content create kar sakte hain ya agar content ko copy karna hi hai to, isko properly attribute karna chahiye. Canonical tags bhi use kiye ja sakte hain, joh search engines ko batate hain ki konsa page original hai aur konsa duplicate.

In summary, duplicate content ek serious SEO issue hai aur website owners ko ise avoid karna chahiye, joh unke website ke ranking aur user experience ke liye beneficial hoga.

4. Cloaking

Cloaking ek Black Hat SEO technique hai jisme website owners search engines ke liye alag aur users ke liye alag content show karte hain. Is technique mein, website ke HTML code search engines ke liye optimize kiya jata hai, joh search engines ke according ranking improve karti hai. Lekin, actual content users ke liye alag hota hai aur search engines ke according nahi hota, joh user experience ko negatively affect karta hai.

Cloaking search engines ke guidelines ke against hoti hai aur ise penalize kiya ja sakta hai. Website owners ko cloaking avoid karna chahiye aur White Hat SEO techniques follow karne chahiye, joh long-term sustainable results dete hain.

5. Link farming aur link schemes

Link farming aur link schemes dono Black Hat SEO techniques hain jisme website owners unnaturally increase karte hain apne website ke backlinks ki quantity aur quality. Link farming mein, website owners large networks banate hain jisme irrelevant aur low quality websites ke links exchange kiye jate hain, joh search engines ke according ranking improve karti hai, lekin user experience ko negatively affect karti hai.

Link schemes mein, website owners manipulative tactics use karte hain, jaise ki paid links, link networks, aur link manipulation software, joh search engines ke according ranking improve karti hai, lekin user experience ko negatively affect karti hai.

Link farming aur link schemes search engines ke guidelines ke against hoti hain aur ise penalize kiya ja sakta hai. Website owners ko unnatural aur manipulative link building se door rehna chahiye aur natural aur user-focused content create karne chahiye, joh search engines aur users dono ke liye beneficial hote hain.

6. Automated software aur tools ka use

Automated software aur tools ka use SEO mein koi recommended nahi hai, kyunki ye search engines ke guidelines ke against hote hain aur isse website penalize ho sakta hai. Automated tools aur software website ke ranking artificially improve karte hain, lekin ye user experience ko negatively affect karte hain.

Search engines natural aur user-focused content ko rank karte hain aur unnaturally generated content ko penalize karte hain. Isliye, website owners ko manually aur carefully apne website ke content, keyword optimization, aur link building ke bare mein sochna chahiye, joh search engines aur users dono ke liye beneficial hote hain.

In summary, automated software aur tools ka use SEO mein nahi karna chahiye, kyunki ye search engines ke guidelines ke against hote hain aur website ke ranking aur user experience ko negatively affect kar sakte hain. Website owners ko manual aur ethical SEO practices follow karne chahiye.

7. Doorway pages

Doorway pages ek Black Hat SEO technique hain, jisme website owners multiple low-quality pages create karte hain joh search engines ke liye optimize kiya gaya hai, lekin users ke liye relevant nahi hota. Doorway pages user ke search query ke according rank karte hain, lekin user ko redirect kar dete hain original website par.

Is technique ke zariye, website owners artificially apne website ke ranking improve karte hain, lekin ye user experience ko negatively affect karte hain, kyunki users original information nahi mil paate hain.

Search engines doorway pages ko penalize karte hain aur ise avoid karna chahiye. Website owners ko original aur high-quality content create karne chahiye, joh user ke search query ke according rank ho aur user ke needs ke according helpful ho.

In summary, doorway pages ek unethical aur penalized SEO technique hai, joh website ke ranking artificially improve karti hai, lekin user experience ko negatively affect karti hai. Website owners ko ise avoid karna chahiye aur original aur high-quality content create karne chahiye.

Local SEO kya hai

Local SEO ek tarah ka SEO hai jisse businesses apne physical location ke according to search engine results mein show hote hain. Local SEO focus karta hai apne business ke location, address, aur phone number ke accuracy aur consistency par, jisse search engines apne business ko relevant local searches ke liye rank kar sakein. Local SEO ke through businesses apne nearby customers tak pahunch sakte hain aur apne online visibility aur credibility improve kar sakte hain. Local SEO mein important hai:

1. Google My Business listing: apne business ke Google My Business listing ko complete aur accurate banaye.

2. Local directory listings: apne business ko local directories (e.g. Yelp, TripAdvisor, etc.) mein list kare.

3. Reviews aur ratings: apne business ke positive reviews aur ratings ke encourage kare.

4. Local keywords: apne website aur local listings mein location-based keywords ka use kare.

5. NAP consistency: apne business ke name, address, aur phone number ko consistent banaye aur search engines aur local directories mein same format mein provide kare.

6. On-page optimization: apne website ke on-page optimization (e.g. title tags, meta descriptions, header tags, etc.) local keywords ke according kare.

7. Backlinks: high-quality, local, aur relevant backlinks create kare.

Local SEO ek powerful tool hai apne business ke online presence aur reach ko improve karne ke liye aur apne nearby customers tak pahunchne ke liye.

SEO Kaise Karte Hai ( How To Do SEO In Hindi )

Ek blog ke liye SEO karne ke poori process ko hamne niche point me bataya hai.

1. Keyword research

2. Unique and quality content

3. Title tags and meta descriptions

4. URL structure

5. Header tags

6. Image optimization

7. Internal linking

8. Mobile responsiveness

9. Page speed optimization

10. Social media integration

11. Local SEO

12. Content marketing

13. Link building

14. Schema markup

15. Analytics and tracking

16. Sitemap submission

17. Robots.txt file

18. User experience (UX)

19. Regular updates

20. Ethical SEO practices.

यह लेख भी पढ़ें- ( Read this article also )

1. On page SEO kya hai 

2. Email marketing kya hai

3. Content markrting kya hai

4. Facebook par business page kaise banaye

5. Social media marketing kya hai 

6. Amazon par apna saman kaise beche